terça-feira, 5 de janeiro de 2016

Nissan’s new bet on market niche



Japanese automaker Nissan announced a new investment of US$ 188 million from now until 2018 to locally produce the make’s SUV called Nissan Kicks, reports O Estado de S. Paulo newspaper. The new production  line will add 600 posts to the existing 1,500-people worforce at Nissan’s Rio de Janeiro State plant in the city of Resende.

Contrary to the industry’s negative results in 2015 – not yet expected to significantly improve this year – the compact crossover SUV segment has increased 20% in the same period, says Nissan CEO Carlos Ghosn.


Brazil ranks among the five largest motor vehicle markets in the world. More than 20 plants are located in its territory, manufacturing an excess of 70 different models.

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